AI Advertising Film Production
When it comes to AI-generated promotional videos or film productions of any kind, you face the particular challenge of conducting a legal review of all processes and related aspects.
One of our current mandates involves providing comprehensive legal support for a film production created exclusively with the help of AI. For our client, the advertising film production company Andrew Films GmbH in Berlin, we are helping to establish a completely new setup for the production of advertising clips.
Legal certainty for AI-based film productions
AI opens up enormous creative possibilities for the film industry—from fully AI-generated commercials to automated post-production and voice and face cloning. At the same time, new legal uncertainties are emerging:
- Who owns AI-generated images?
- Is it permissible to digitally replicate real people?
- What rights must be clarified in advance?
- Who is liable for errors made by an AI tool?
- Is AI allowed to reuse everything?
We help film production companies, agencies, and creators
use AI in a legally compliant manner—from concept through production to release.
AI in Film Production: What Needs to Be Clarified?
✔ Copyrights & usage rights for AI-generated material
✔ Voice & face cloning – what is permitted?
✔ Use of training data – what obligations apply?
✔ Contracts for AI-based productions
✔ Liability & risk mitigation
✔ Rights clearance for music, voices, designs, and prompts
We advise productions, agencies, and studios—with specialized, fast, and practical expertise.
✔ Copyrights & usage rights for AI-generated material
✔ Voice & face cloning – what is permitted?
✔ Use of training data – what obligations apply?
✔ Contracts for AI-based productions
✔ Liability & risk mitigation
✔ Rights clearance for music, voices, designs, and prompts
We advise productions, agencies, and studios—with specialized, fast, and practical expertise.
Client Case Study: Andrew Films GmbH, Berlin
AI Consulting for Film and Commercial Production
Why now, of all times?
Film production companies and agencies are facing challenges:
Uncertainty regarding usage rights for AI-generated assets
Lack of contracts for AI-based productions
Legal risks in advertising, social media, and global distribution
Liability issues in the event of errors by an AI tool
Unclear music rights / GEMA / voice library rights
We advise productions, studios, and agencies that want to use AI creatively—without any surprises.
IDEA, CONCEPT & AI DEVELOPMENT PROCESS
• Clarification of rights regarding the
original creative concept• Documentation of the AI workflow, including analysis of style samples, training data, and third-party
content• Protection against infringements of third-party rights
PERSONAL RIGHTS
(IMAGE, VOICE, NAME, PERSONALITY)
• Rights regarding real persons and their
depictions• Consent for photos, videos, voice recordings, and AI voice
clones• Review of name and trademark
references• Prevention of unauthorized similarities
THEMES, LOCATIONS, BRANDS & DESIGN ELEMENTS
• No protected buildings or locations without authorization•
Review of AI-generated images, architectural designs, and environments•
Screening for trademark or design
infringements• Ensuring compliance with competition law
CREATIVE SERVICES & MUSIC RIGHTS
• Rights to AI-generated images, scenes, graphics, and assets•
Buyouts and rights transfers for human participants•
GEMA/GVL/sync licenses and verification of AI-generated music•
Clearing of all audio and voice elements
CONTRACTS, LICENSES & AI SYSTEM TERMS OF SERVICE
• Contract review:
actors, creators, crew,
co-production/post-production• International licensing & territorial distribution
rights• Legal review of all terms and conditions, licensing models, and terms of
use for the AI systems employed